Know your Facebook completely with Amazing Facts

Facebook is one of the social media platform where information can be shared digitally with each other globally. Facebook is composed of many features with in it. It may be or may not be known to you. Let’s discuss the amazing facts about the Facebook and various features of it. 

      1.     Post- Facebook provides facility to post text, photo, video, and other materials and share it with the other people depending upon the privacy setting.

      2.     Message- Facebook allow to text facility which is absolutely free for anyone who is using Facebook.

     3.     Live Streaming- Recently Facebook has added live streaming option through which people can see the live video of the streamer anywhere in the world if he/she is added with you in the profile or may not be depending upon the privacy setting.

      4.     Location- Facebook allows to share the current location for maximum one hour.

      5.     Tag- Facebook allows to tag others in their post, photos, videos etc and one notification will be sent to the person who has been tagged in the post.

       6.     To create Page- Facebook also gives facility like creating own page, it can be business page, college page etc.

       7.     To create group- Groups can be created through facebook where many people can be added to the single group and posts notification will be sent to each member of the group. Advantage of making a Facebook group is people of common interest can share their views and ideas.

      8.     Event organization- One can organize an event through Facebook and it will help in the mass gathering. It will help to know the average people attending it or not.

      9.     Comments- Facebook allow users to comment on the pictures, videos and other text posts. This feature of Facebook makes it more user friendly.

     10. Marketplace- Now Facebook has grown so vast that it allows user to buy or sell things on social media platform. It has become a very big platform for the marketplace.

     11. Friend Request- Users can send friend request to the known ones. And after the approval of request they can see their posts, pics and videos.

     12. Boost Post- Now people can circulate posts among the public, most of this is paid. Boosting posts is normally paid service.

     13. Job Posts- It is one of the latest modification done by Facebook where people can post about the latest jobs and help people to get relevant jobs.

     14. Video Calling- Facebook gives facility of video calling free of costs. It even works very good in average internet connection.

     15. Voice Calling- Facebook now has grown so vast that people can call each other without their phone number through facebook. But both should have working internet connection.

     16.App installation- Apps can be installed through facebooks pages and ads running on the page. It will redirect to the download link.

     17.Facebook Promotion- Digital promotion is at its peak now days and Facebook being the best platform for it. People are using Facebook and are coming to know about the new services and products being launched.

     18. Games- This feature has made facebook very interesting and keeping crowd busy. Here one can invite his/her friends to play with them.

     19.Short note- This feature is known to very few people who are using it. Short note facility provides user to write their poems thoughts and other related article and it will save within facebook.

     20.Fund Raising- Facebook has added one of the most important option where one can add money or can raise money for a particular cause.

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Guide to create Google My Business account | Free

Google My business Account

Now days its very easy to reach the required services in just few seconds and it is due to the advancement of digital platform. Google My Business page is one of them. Google my business is one of the free services provided by Google to the people where one can make his own business page for free. It is very user friendly and can be made easily without any expert. 

Google My Business allows business owners to post updates about announcements or sales regarding their current offers and business. It includes information like timings, description of business, location and google map direction facility, price and listing of services, the coverage area undder the business.

 How to make Google My Business Account for free?

 To create Google my business account one needs to follow the listed steps:-

Step1: Open Google My Business Page

Step2: Click on Start Now button on top right corner.

Step3: Give the name of business.

Step4: Give exact location of your business.

Step5: Mention the area where you provide Service

Step6: Mention the Business category.

Step7: Make connection (Contact number, if you wish to)

Step8: Finish and verify the Business.

Benefits of Google My Business Account:-

1.       It is completely free of cost.

2.       Ease of doing Business.

3.       Instant customer feedback.

4.       Easy to reach with Google map direction.

5.       To mention the Business timings.

6.       To track the website traffic.

7.       To maintain relationship between Customer and Service Provider.

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Importance and use of photoshop in Social Media Marketing.

  

Importance and use of photoshop in Social Media Marketing.

Photoshop is photo editing, image creation and graphic design software. The software provides many image editing features for raster (pixel-based) images as well as vector graphics. It gives the high quality image editing and attractive content.

Photoshop is used by photographers, graphic designers, video game artists, advertising and meme designers and now days mostly by digital marketing. It is very important for a Digital marketer to know Photoshop. As it is a bonus point in digital marketing. Apart from being used in Blogging and other sites it also helps in creating good and attractive content and pictures for Social media marketing. It also helps social media marketer to be more creative and also works as a bonus point for him/her.   

Advantages of using Photoshop:-

•    To enhance the creativity.
•    To create attractive posts for Social Media Marketing.
•    To make article look attractive and creative.
•    Expressing views through pictures and videos.
•    To setup professionalism in work.
•    It makes article look colorful.
•    Photoshop is a bonus point in digital marketing.
•    Its saves extra time and labor required.
•    Helps in creating posters and banners.

Coming to the today’s scenario in this competitive world of  digitalization photoshop plays a very important role in making  difference among the society, people and social media marketing.  The content or the information should be very accurate, very  precise and should be very attractive and easy to understand.  This can only be done by using photoshop. So photoshop is the  most important tool being used in the social media marketing or in  the advertising industries.

What can be done on Photoshop? 

• We can design our own images in social media marketing.
• Tasks get done at a faster rate as we do not have to wait for the designers to give us their time slot.
• Knowing Photoshop will to produce rich content; in form of infographics, charts, animated graphics and it continues.
• Knowing the design side would help to actually think in the spectrum of a designer, as it comes under the umbrella of Marketing.
• We can easily design our Social Media posts with creative content.

• Animation- 
   With very less time and effort, Photoshop can create high quality animations at the hand of a skilled individual which can be used in social media marketing. Animation can be useful when creating video content for site when providing information similar to infographics, or video tutorials on how to use a particular item. This can gain more traffic being streamed into the site due to the high rising popularity graphics within content marketing.

Related articles:-

SEO digital marketing simple explanation

What is Digital marketing and Its Importance

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What is Digital Marketing ? Examples | Future Aspects | Jobs

DIGITAL MARKETING

Digital marketing is made up of two words Digital and Marketing. In simple words we can say it is marketing done on digital platform. Digital marketing may include promotions, ranking, advertisement and other things done digitally to promote the business of an individual or company. 

work from home

In simple words Digital marketing is skill of ranking a site or a business to No.1. If an individual is able to rank a website, he/she is a digital marketer. It is purely skill based and requires lot of hard work and patience.

Digital marketing now days is a best way to earn money from home. Digital marketing requires skills either its content writing or analytics. One need to be very focused, determined and diligent worker to achieve this skill of Digital Marketing. 

    Why digital marketing?

1. Cheapest source of marketing
2. Ease of doing business
3. Target based audience
4. Less labor required
5. High ROI
6. Gives tough competition.

    Digital marketing consists of:-

• Social Media Marketing
• Content Marketing
• Search Engine Optimization (SEO) 
• Search Engine Marketing (SEM) 
• Pay-Per-Click Advertising (PPC)
• Affiliate Marketing
• Email Marketing
• Radio advertising

    Future aspects of Digital Marketing:-

In this digital world of information Digital Marketing plays a very important role in defining a company's business or role. Now days everything is being done on Digital platform. From branding to marketing. Digital marketing will be life line for every company doesn't matter small or big company. Every company needs a Digital marketer to run the business. Future of Digital marketing is so bright that there will be ample opportunities for the people in near future. 

How to get job in Digital Marketing field :-

1. Be skilled about the SEO, SMM, affiliated marketing.
2. Build detailed LinkedIn profile.
3. Join networking groups.
4. Find a mentor/ experienced.
5. Be up to date with the latest trends and technology related to digital marketing.
6. Start Blogging
7. Understand how its analytics work
8. Be ready to find out the loopholes of any website.
9. Apply with resume updated with the current projects or blogs
10. You'll get the job/Start Freelancing.

 

Digital marketing requires pure skills

   SERP(Search Engine Result Page):-

SERP is the result page of a particular search done on any search engine. The first page shown on after the search is SERP. It may include from no result to millions results. In case there is no result of a particular search then it shows other topic relevant results. It is the most basic term used in digital marketing or in Search Engine Optimization. 

SERP results 

See other related articles:-

Simple Explanation of SEO in Digital Marketing

Importance of Photoshop in Digital Marketing

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Importance of SEO in digital marketing | Types | Simple explanation

                                      SEO (Search Engine Optimization):-

Search engine optimization (SEO) in digital marketing is the used of increasing the quantity and quality of traffic to the  website through organic search engine results. SEO is all about optimizing the content and the visibility of the site at the top of the SERP results. SEO helps in ranking the organic results.

 Types of Search Engine Optimization (SEO):-

   1.White Hat SEO- White hat SEO in digital marketing use techniques and methods to improve the search engine rankings of content (organic results) or ranking of a website by following all the guideline and rules of search(mainly of google)

    2.Grey Hat SEO- Grey hat SEO in digital marketing use the techniques and methods to improve the search engine ranking of the website by following the rules and guidelines and sometimes do not use the rule set of search engine just to be ranked number one. So it can be said that it is balance between risk and reward.

    3.Black Hat SEO- Black hat Search Engine Optimization in digital marketing use the techniques and methods to improve the search engine ranking of the website and do not follow the rules and guidelines of the search engine mainly of (google) and it is implemented for the short time and easily captured by the search engine that it is false trick is being used. Its main aim is to be at the top for the short time.

Working of a search engine:-

The process of a search engine is divided into three steps:-

    1.       Crawling

    2.       Indexing

    3.       Retrieval

Crawling-  

Search engine have the bots and spider to perform crawling. Crawler visit a web page, read it and follow the links present on the web page to check their relevancy and add the URL of the web page to the index of search engine. After adding the URL to the index of the search engine, crawler regularly visits the sites for the updates or changes.

Indexing

Crawler crawls the web page and indexes it on the search engine. Index is like a book of web pages which contains the search related pages. If a web page is not on the index of a search engine then it will not be available on the search result of it.

Retrieval

This is the final step of search engine where relevant information is selected and gathered at the result page with particular order. Search engine use a particular algorithm (example Page rank)to find the genuine results.

 Techmiques of SEO:-

   ·   On-Page SEO

   ·   Off-Page SEO

On-Page SEO- Optimization or editing that can be done on website to get higer rank. Optimization include page title, meta description, internal linking etc. On page SEO is best when black hat technique is avoided. If done so then website can be identified as spam and can be penalized.

On-Page SEO mainly consists of following main elements:-

    1.       Title- The tile of the post or an article that will come on the organic results should be relevant to the top result that will help in ranking of the site. The length of the title should be of 60-70 letters including space.

     2.       Domain (URL):- The domain should be very short.

     3.       Meta Description:- Meta description is the complete details of the topic or article which consists of 160-170 words. The description must contain the words used in title and the words mostly used in the relevant searches.

   4.       Meta keyword:- Meta keywords are the words that are mainly used in the overall article, the words whose density and frequency is high are called keywords. The density of these keywords should not be more than 2% of the article length. These keywords can be of two types :-

(1)   Short tail keywords- Keywords having length less than or equal to 3 words are called short tail keyword.

(2)  Long tail keywords- Keywords having length of more than 3 words are called long tail keywords.

   5. Bounce rate:- It is mainly the time spent by an individual or user on the website or webpage. Early the user leave the site more the bounce rate. So the bounce rate should be less to be ranked high. Less bounce rate simply means higher traffic on the stie and search engine consider it as authentic and genuine site. The loading time of a site should be less than 8 seconds. It will reduce the bounce rate of the site.

To have low bounce rate one should have :-

(1)    Compressed images

(2)    Less java

(3)    Optimized page

(4)    Responsive site

(5)    Internal links

(6)    External links

    ·         Internal links/Inbound links:-

Internal links are also called inbound links. A website or webpage must contain internal links i.e links that are related to the topic or relevant to the topic being explained. For example if the article is about life insurance then internal links may be of term plan and traditional life insurance plan. The links should be relevant to the topic and should be within the site and no other website which is completely different from the topic being searched.

   ·         External links/Outbound links:-

External links are also called outbound links. These links takes a user to different website which may or may not be related to the searched topic.

Types of outbound links:-

(1)    Nofollow link

(2)    Dofollow link

Ø  Nofollow link:-

It does not have any relevancy in ranking of website instead it blocks the google PageRank flow.

A nofollow link has a rel=”nofollow” tag inside the code. It tells the spider no to follow the link.

For example:-

<a href=http://www.google.com/ rel=”nofollow”>google</a>

Ø  Dofollow link:-

It is the default link. There is nothing to add to the code it is by default as mentioned earlier.

When a link is made it is a dofollow link by default. It is searched by crawler and passes on the google PageRank from the website to the targeted webpage.

Example:-

<a href=http://www.google.com/>google</a>

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